Chances are, when you think of a branding session with your brand photographer, the first thing that comes to mind is new headshots. For many clients that is the only thing they want out of a brand photoshoot. However, custom stock images are a part of branding that is essential to your success in brand recognition and presentation.
Why Custom Stock Images?
Custom stock images provide a tailored visual representation of your brand. This allows you to create a unique brand image that is easily recognized and identifiable. Every visual you make with your custom images will align with your business’s values, messaging, and goals. In addition, you will be able to present yourself in a way that resonates with your ideal audience. Resulting in greater results in your marketing efforts.
Here are some reasons you need new stock images.
New Product/Services
Part of a business’s development is changing in offers, products, and services. As you launch a new product/service, you will want new eye-catching visuals. New custom stock images can help introduce new products and variations in product color, size, etc.
Seasonal Items
Some businesses rely on different seasons to bring in different products, while others have “seasons” of their own. A season of discounts, a purposefully slower season, and so on. Either way, new images can reflect the change in season.
Rebrand & Website Overhaul
New custom stock images are made most useful when you have decided to update your brand and complete a website overhaul. You can update your style, themes, and so much more. Images play a huge role in website design and can make such a different in your audiences experience.
Consistency
A huge factor in strong branding is consistency. Ensuring consistent image styles across all sales channels, including online stores, social media, and physical stores, might require new images. This consistency will increase brand recognition and help your already existing marketing efforts.
Custom Stock images are an easy way to strengthen your brand and develop your business. Ready to get your own? Reach out and let’s work together!
