One of my favorite parts of photographing as a brand photographer is the custom stock images. This type of brand photography offers tailored visuals that speak to your unique audience and ideal client. I go more into why have custom stock images in another blog, so today I want to share more about where you can use these images as a business.

Website

Your website sets the tone for your business’s online presence and should be a reference point for the rest of your brand. In addition, it is how search engines like Google decide if your website is valuable to viewers. It is the perfect place to display your custom branding images! Use your stock images in banners, canvas background, pop up and so much more. You need more than just headshots on your website, so opt to use unique custom imagery that is tailored to your business.

Social Media

Social media is a great place to use your custom stock images! Curate your feed to be the best representation of your services, share stories featuring products, update your profile’s banner photo. Social media is a place for visual learning, and with branding pictures you can share your business in a way that educates and builds trust with your audience.

Email Marketing

You can use your custom brand photos for any marketing, but they are especially useful in email marketing. To stand out against the crowd that is filling your ideal client’s inbox, use eye catching images that they have never seen before! This is also a great place to share new products and promotions with their corresponding images.

Store Front Decor

Businesses that have a store front benefit greatly from custom stock images. With these images, you not only get all the online uses, but also tangible pieces of art. Blow up an image to frame and hang in your storefront, on menus, promotional signage, and even wall murals! This will set the tone of your atmosphere and invite your ideal customers.

Packaging

Another idea for those providing customers with a product is to use your brand images in your packaging. This will elevate your customer experience, and create a more established brand image. Whether it is a thank you card, tape, tissue paper, or a box. You can print your brand image on just about anything for packaging!

Ready to get custom stock images for your small business? I would be honored to be your brand photographer! Reach out and let’s get started!