Some of my favorite clients in Columbus are from small business branding photos. Small businesses usually have a personal investment in their community and are interested in not only building their brand, but those around them as well. As a brand photographer, this resonates with me as I am all about helping businesses grow through strategic brand photos! Today I want to focus on small business branding must have photos, so you know exactly what to ask for in your next branding photoshoot!
Headshots & Team Photos
The first type of photo is probably the one that is making your consider having branding photos. Updated headshots are the most common type of inquiry I get and for good reason! Over time, our appearance evolves, whether it’s a change in hair color, personal style, or even a shift in how we want to present ourselves professionally. A fresh headshot ensures that your online presence accurately reflects who you are today, helping you make a strong and authentic first impression across your website, social media, and marketing materials.
Just like headshots, team photos need to be updated too! Sometimes the members of your office team change, and you have new faces to introduce. Other times you just need an updated photo of everyone together.
Behind The Scenes
The best way to capture behind the scenes is through brand video, which you can read about here. However, small business branding photos work as well! Capturing your employees or yourself in action working on a product or service gives a sense of transparency for your audience. It helps to build trust and understanding that you can only get by seeing what is happening behind closed doors.
Store Front Or Office
Store front and office photos are important for all small business branding, but especially for those who have a location that is open to the public. If you do not have a public storefront, then your office photos will have a more behind the scenes feel to them. However, if you do have a space open to the public, then your office photos will be some customers first impression of your location. Use these on your website and Google My Business, so that those who are looking to visit your space already have a familiarity with it.
Product Or Services
Photographing some of your most popular products or services is a a type of small business branding photo that we may need to schedule another session for. Typically photographing team photos, headshots, office space and behind the scenes will take all of our time together. However, this really depends on how large your business is, as well as what package you book.
Product photos are a must if you are selling online, sending out an email marketing campaign, or planning on utilizing ads. These do usually take a bit more time as we will want to strategize for your upcoming releases and sales. If you are selling a service, you may be able to capture that with behind the scenes photos, it just depends on what you do!
Ready to cultivate audience connection with strategic content? Let’s connect and get started!
