Working as a brand photographer in Columbus Ohio, I get a lot of inquires for both brand and commercial photography. Which some of you may assume are the same thing. However, the way we define commercial photography is a bit different from brand photography. Today I want to explain the difference to help you know what will be the best choice for you next branding photoshoot!
What is Commercial Photography?
Commercial photography, defined in its simplest form, is a type of professional photography focused on creating images used for business purposes. These photos are designed to promote a product, service, or brand through various marketing and advertising channels. Commercial photography includes everything from product photography and lifestyle imagery to corporate headshots and real estate photos.
The goal of commercial photography is to capture high-quality, compelling visuals that help businesses attract customers, build brand awareness, and enhance their marketing efforts. Whether it’s for a website, social media, print ads, or billboards, commercial photography plays a crucial role in shaping how your business is perceived!
How is Commercial Photography Different from Brand Photography?
After reading my definition of commercial photography, you may be thinking that it sounds a lot like brand photography. While commercial photography and brand photography share similarities, they serve different purposes.
Commercial Photography focuses on showcasing specific products, services, or business aspects in a professional and visually appealing way. The primary goal is to drive sales and increase brand visibility through advertising and marketing materials.
Brand Photography is a more personal and storytelling-driven approach. It focuses on capturing the essence of a brand, including its values, personality, and unique identity. Brand photography often includes images of the business owner, team, workspace, and behind-the-scenes moments. This all helps to create a deeper connection with your audience.
Essentially, commercial photography is often more product- or service-focused, whereas brand photography emphasizes emotional connection and brand storytelling.
Should You Invest in Commercial Photography for Your Business?
I will always recommend investing in brand photography! It shows the heart of your business, creates connections and are great for posting on social media. On the other hand, commercial photography may not feel right for every business. Here are some things to consider before the investment:
Marketing & Advertising
If you are selling a product of service, something consumable, you will want a large variety of images for that product/service. High-quality images can make your marketing materials more engaging and visually appealing, leading to better customer engagement and conversion rates. These images help build trust between your audience and your product/service.
Brand Credibility
On the topic os building trust, let’s talk about brand credibility. Professional commercial photography gives your business a polished and trustworthy appearance. Customers are more likely to trust and invest in a brand that presents itself professionally. This type of credibility starts with the images that brings you customers and continues through their interactions with your business.
Online Presence
In today’s digital world, businesses rely heavily on visual content. Whether its your website, social media, or even e-commerce platforms. Compelling commercial images can improve your performance, engagement, and overall brand recognition!
In addition, have a cohesive set of professional images ensures that your branding remains consistent across different marketing channels. This cohesion helps with reinforcing brand identity and message while standing out from competitors.
Commercial photography is an essential investment for businesses looking to elevate their brand, improve marketing efforts, and attract more customers. While brand photography builds personal connections, commercial photography focuses on the tangible elements that drive sales and business success.
If you’re ready to take your business visuals to the next level, then reach out and let’s get started!
