As a small business, you are not selling a product or service as much as you are selling your brand. Dozens of other businesses do what you do, so your audience has other choices that may seem just as good, if not better, than you. However, as you increase brand awareness to show the values that make you stand out against the crowd of competition, it will become apparent that your business is the obvious choice. Here is how to do just that with brand photography!

Consistent Visual Identity

Did you know that the brain processes visual cues better than written and verbal combined? Studies show that people remember on average 80% of what is seen, compared to the 10% of what is heard and 20% of what is read. This is why developing a consistent brand visually with photography will increase your brand awareness with the individual, leading to more trust associated with your brand.

Products & Services

One of the most simple ways to use brand photos to increase brand awareness is through showcasing your products and services. By highlighting your products or services in action your audience can see the potential in your offering, while visualizing the benefit of working with you compared to others in the marketplace.

Behind The Scenes

Brand awareness is more than just your audience knowing what you sell. It is all about building trust and relationships. As a small business, you can increase brand awareness by creating content that builds confidence in your business’e’s values and mission. Behind the scenes content is great for this!

Testimonials

Another way to increase trust within your brand is by sharing testimonials from real clients/customers. By sharing images of satisfied customers in your space using your product or service, you develop greater credibility with those who are on the fence of invest with you.

Community Involvement

This is especially powerful for those small businesses that have local storefronts. Increase brand awareness by sharing photos of your small business at local events, sponsorships, or community activities. Show your involvement in the community to build a local customer base and enhance your brand’s presence!

Brand Photography For Brand Awareness

Ultimately, photography gives you the opportunity to tell your brand’s story and connect with your audience. It creates a visual narrative to highlight your brand’s value, services, community and so much more.

Ready to increase your brand awareness and connect with your audience on a deeper level? Reach out here and let’s get started!