Brand messaging through video has quickly become the most powerful tool for marketing online. As a brand photographer, I have seen how video is able to capture so much more than just photos alone. The most important of those being your audience’s attention! From visual hooks to personal connection, video helps create an emotional tie with the audience and enhances your brand recognition.
How Video Enhances You Message
Video content is dynamic, visually engaging, and most importantly can quickly grab the viewer’s attention. All this to say, if you want any type of online presence for your business, then video is a must! Unlike static images or text-based content, videos incorporate movement, sound, and storytelling elements that naturally draw the eye and maintain engagement.
In addition to being able to capturing attention of your audience, brand messaging through video allows for storytelling. This can evoke emotions such as trust, desire, or excitement. Often times this helps to simply your message and create more meaningful engagement.
Types of Video Content
If you have been following my blog for a while, you know that not only do I love to educate, but I also want to share ways to incorporate what I share. For branding videos, there are a lot of ideas out there. However, some work better than others. Here are a few types of video content that will actually make a difference in your engagement and connection with your audience.
Brand Story
Share what makes your business unique! Highlight your company’s mission, values, and how you got to were you are. These types of brand videos humanizes your business and builds trust with your audience quickly.
Behind The Scenes
Transparency is one of the most underrated characteristics of a good business. We all want to know what goes on behind closed doors, especially when we are investing in a brand. As a result, you should share behind the scenes of the people, processes and culture that go into your brand. This can also include products and services being used.
Educate
Similar to behind the scenes videos, how-to videos provide a real life look at your product/services. Here you can educate your audience on the benefits of your product/service, what to expect upon purchase and even how to use what you sell! These are popular and engaging, as well as leading to greater sales.
Best Practices
Now that we went over what type of brand videos we can make, let’s talk a bit about best practices. Not only do we want to start producing videos for our brand, but we also want to make sure they have great quality! My biggest tip is to prioritize high quality production. Investing in a professional with the correct cameras, sound equipment and credibility will make such a different in the end result. In addition to helping with production, they will have insights on your content and may help with strategy.
In addition, keep your message short and simply. Being concise and direct will make your videos more effective and engaging. You may also want to optimize your video content for different platforms, so be sure to maintain brand consistency such as your vocabulary, tone, fonts and more.
Brand messaging through video will make a big impact on your online presence as well as how others perceive your brand. If you need to get in touch with amazing videographers, or even if you are looking for branding photos, reach out here!
