With the ever changing internet and social media landscape, the marketing need for photo and video are ever evolving. Video is emerging across multiple platforms as one of the key drivers of engagement.   Especially for social media platforms. With this apparent need, I solidified a partnership with a seasoned videographer to provide videography services for my brand clients. Adding brand video to your session will elevate your marketing presence across platforms and your website to bring in more clients. So, is adding videography to your brand session right for you?

Social Media

In the last few years we have seen an evolution of content needed to drive reach on social media. No longer are images the only avenue to capture the attention of scrolling eyes. With the launch of the TikTok app, video has become a prominent piece of social media strategy. With many small businesses levering social media for marketing, it’s imperative to incorporate video into the marketing strategy. If you use social media to market, then consider adding a brand video to your branding session. This provides additional content in addition to photo content to reach more clients.

Communicate Value Through Brand Video

A brand video has the ability to communicate the value of an offering through a lens that complements a business’s brand photography – each playing a specific role in the marketing strategy and communication. It allows for a storytelling aspect that effectively conveys unique selling points and benefits of a product or service. By showcasing real-life demonstrations, your business can resonate with your target audience and leave a lasting impression. Furthermore, video has the power to evoke emotions, inspire action and ultimately drive leads.

Photos Can’t Do It All

There are specific business needs that are best met through video. For example, if you are producing a commercial ad or educational videos, it is best to have a professional videographer capture it with a brand video. Not only does this present your professionalism, but it provides your audience with quality content. In addition, if you want to produce educational videos for a course or just b roll for your website, then you will need video in your branding session.

Ready to book your branding session and get your own brand video? Reach out and let’s talk about all the details!